3 seconds to visit your website
A potential buyer could visit a rival company while your website was still loading in under three seconds. Unsurprisingly, for every second that your website takes to load, the number of visitors who depart grows dramatically.
These projections were made public in an article published
by Google's DoubleClick platform and focused on mobile websites. Since I do the
same thing, I must admit that I wasn't shocked to learn about these numbers.
Whether you can relate to it or not, technology is continuously pushing the
boundaries and becoming faster and more efficient so maintaining website loading time is important nowadays.
Speed is not unusual; it is expected. It's terrible that we
won't be able to turn a blind eye and expect that this issue would go away as
each new generation of devices demands greater speeds.
Here are some
startling figures you might not be aware of:
Checking the numbers is the first step to ensuring that your
website loads quickly enough! There are some internet sites that will test this
for free if you aren't using analytics that are particularly assessing your
website load time. Pingdom , Gtmetrix is such tool.
How would I handle a
slow website?
The amount of elements that affect how quickly a website
loads is numerous. The content of a website page is the most important and
controllable aspect. Compared to other parts of the website, images, sounds,
and videos may be quite enormous in size. In order to minimize file size
without sacrificing the quality of the photographs, a smart web development company will resize
images and use the best image formats. It can be difficult to compress photos
while maintaining a sharp appearance, but a pro can do it with equipment like
Adobe Photoshop.
Web hosting is another potential speed-reducing element, particularly
if it's provided by a server provider of lower caliber. Choosing a high-quality
web host with a solid reputation is crucial if your website has heavy traffic
or any e-commerce or transactional features. In this instance, sometimes you
get what you paid for. However, cost does not always equate to quality, which
is why doing a little research can help you build a dependable and quick
website.
The easiest approach to monitor the health of your website
and address any issues that may occur is to stay on top of your website
analytics. It's also crucial to have a competent web development team.
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