Every small business website needs these five pages

 

Your website needs to appear professional if you want potential clients to think highly of your company. A great website increases conversion rates, which boosts your revenue in the end. While a business website can have many pages, all websites need a few key pages in order to attract visitors and encourage conversions.

In this post, we'll go over what those pages are and what information you should add to have the highest chance of achieving conversion. Understanding which pages to place front and center on your website is essential to giving a top-notch user experience.

It's critical to establish pages that promote your company and the goods or services you offer as your website serves primarily as a sales tool for your enterprise. Although there are numerous pages a company website might have, there are a few essential pages all websites need to have:

Home Page:

The home page is the first impression visitors have of your small business. It should be eye-catching, well-organized, and clearly communicate your brand's message and value proposition. Your homepage should also make it easy for visitors to navigate to other parts of your website.

About Us Page:

The About Us page is where you can tell your company's story and share your mission, vision, and values. It's an opportunity to connect with visitors on a personal level and build trust with potential customers.

Products or Services Page:

The Products or Services page is where you showcase what you have to offer. Make sure you provide a clear description of each product or service, along with pricing information and any relevant details. You can also include images or videos to help visitors understand your offerings.

Contact Us Page:

The Contact Us page is essential for visitors who want to get in touch with your small business. Include your business's phone number, email address, and physical address. You can also include a contact form that visitors can fill out to send you a message.

Testimonials or Reviews Page:

Testimonials or Reviews page is an excellent way to build trust with potential customers by showcasing positive feedback from past clients or customers. You can also include ratings and reviews from third-party review sites like Yelp or Google. Positive reviews can go a long way in encouraging visitors to become customers.

 

Before going on to your secondary pages, start with these pages and make sure your design, content, and calls-to-action are cohesive. These pages should each have a distinct purpose. What do you want visitors to your website to do when they arrive? Which next step do you want them to take? How will you let people move throughout your website? As you create your website design strategy, all of these issues must be taken into consideration.

 

Do the following with each of these internet pages:

 

What does the page do for my business and how does it accomplish that?

 What should the user do after reading the content on the page?

 What connection does the information on this page have to the user?

By following the guidelines discussed in this blog, you can plan to create a website with the help of Portland web design that drives results and helps your business to succeed.