Does the Navigation on Your Website Pass the Test?
Your internet marketing and sales activities could succeed or fail based on the structure of your website. A site that is difficult to use or impossible to browse won't result in satisfied visitors, and satisfied visitors won't result in paying customers, worthwhile leads, or an appreciative audience. Fortunately, there are a few questions you can ask yourself to evaluate the way your site's navigation is now set up. Just keep in mind that a negative response to a question is an opportunity to succeed rather than a sign of failure. Any action you can take to increase the visibility of your content or make it simpler for site users to navigate between pages is a step in the right direction. Are there too many clicks required to access some pages on your website? You shouldn't have your website users climb Mount Everest in order to find a product, a contact, or other crucial information. There are differing views on how many clicks are excessive, but accepted wisd...